Ep. 12 – Immersive digital experiences and products – Preston So, Oracle

In this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users.

 

What are “immersive experiences” in the digital channel space?

 

“These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on purpose! When it comes to immersive experiences, they run the gambit across a lot of different channels on content or design.”