Ep. 25 – Strategic content design for people and machines w/ Are Halland

In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions.

What you will learn:

• The value and challenges of adopting AI for the pharmaceutical industry
• The concept and methodology of the core model for content design
• How to prioritize user needs and business objectives in content creation
• The impact of content design on user engagement and business outcomes
• Techniques for channel-agnostic content development and distribution