Omnichannel by OmnichannelX

Ep. 20 – Science-backed principles for human-centric experience design – part 2 w/ Dana Rock

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our 

• expectations, 
• feelings, and 
• our memories. 

These things might sound kinda squishy and abstract.

But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas. 

In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to rethink your approach and connect the bits together.

In part one, we covered two principles:

• Make it make sense
• Make it emotional

 

In this session, part 2, you'll hear the next two principles:

• Make it memorable (or intentionally forgettable)
• Make it personal

Ep. 20 – Science-backed principles for human-centric experience design – part 1 w/ Dana Rock

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications. 

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our 

• expectations, 
• feelings, and 
• our memories. 

These things might sound kinda squishy and abstract.

But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas. 

Ep. 19 – AI, ontologies, and componentized content – Yanko Ivanov

In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge. 

He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing different aspects of structured content and data

Ep. 18 – The State of the Content Strategy – Kristina Halvorson

In this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large.

She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.

Ep. 17 – IKEA, and their human-centric approach to the Metaverse – part 2 - Timi Stoop-Alcala

In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. 

She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.

Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it. 

Ep. 16 – IKEA, and their human-centric approach to the Metaverse – part 1 - Timi Stoop-Alcala

In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. 

She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.

Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it. 

Ep. 15 – What skills should UX and content marketing people focus on? – Mariah Obiedzinski

In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats. 

Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results.

“The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user experience top-notch at every point you can will drive that brand stickiness and loyalty generating even more positive sentiment over time.”

 

Ep. 14 – Making omnichannel-ready experience maps – Yuri Vedenin

How can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing?

In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products.

Together with Noz Urbina, they examine the nuances of effective user experience strategy, methods, and how to garner effective insights from research.

 

Ep. 13 – Content Models vs Domain Models – Carrie Hane

What is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.

Ep. 12 – Immersive digital experiences and products – Preston So, Oracle

In this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users.

 

What are “immersive experiences” in the digital channel space?

 

“These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on purpose! When it comes to immersive experiences, they run the gambit across a lot of different channels on content or design.”