Omnichannel by OmnichannelX

Ep. 4 – People, stories, data, and delight – get real for success in omnichannel teams – Gina Balarin

Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?

 

Ep. 3 – Interview with Margot Bloomstein on Trust and Digital Transformation – Margot Bloomstein

Margot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter:@OmniXconf Margot:@mbloomstein

Ep. 2 – Dirty Secrets: Enterprise Content and AI – Ryan Skinner, Forrester

Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intelligence now to keep ahead of the curve in years to come.

Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he takes part in a similar Forrester group researching personalization initiatives.

Twitter:@OmniXconf

Ep. 1 – Omnichannel strategy implementation at IBM – Marie Girard

Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Service user interfaces with text inside the applications, Documentation and help, Technical support and knowledge bases, and Training material.

Twitter:@OmniXconf