Omnichannel by OmnichannelX

Ep. 33 – Decoding the Content Tech Evolution w/ Tony Byrne

Noz Urbina and Tony Byrne, Founder of Real Story Group, explore the evolving landscape of content management systems and digital asset management. Their discussion spans from the emergence of headless CMS to AI's growing influence in content strategy, offering a comprehensive look at how organizations can navigate modern content technologies. The conversation covers crucial developments in DAMs, practical approaches to technology selection, and the rise of Omnichannel Content Platforms (OCPs), providing listeners with strategic insights for making informed decisions in their digital transformation journey.

 

By the end of the episode, you'll learn:

• Evolution of Content Management Systems: Understand how DAMs and CMS have evolved over the years, including the rise of headless CMS and the impact of AI
• Strategic Technology Decisions: Learn the importance of having a clear strategy and vision when choosing content management technologies
• The Future of DAMs: Explore how DAMs are expanding their capabilities, managing a wider range of assets, and playing a crucial role in the content lifecycle
• The Role of AI in Content Strategy: Gain insights into how AI is transforming content creation and management, not just at the customer touchpoint but throughout the content lifecycle
• Challenges with Headless CMS: Understand the limitations and potential pitfalls of headless CMS and the importance of hybrid solutions
• Emerging Omni-channel Content Platforms: Discover the concept of Omni-channel Content Platforms (OCPs) and how they differ from traditional DAM and CMS solutions
• Making Informed Technology Choices: Learn practical tips for navigating the complex content technology market and making decisions that align with your organization’s needs.

Ep. 32 – Mastering AI, Metaverse, and Modern Content Dynamics w/ Brian Piper

Noz Urbina and Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, examine how digital marketing and content strategy continue to evolve with AI and emerging technologies. Their discussion covers practical applications of analytics for understanding user journeys, approaches to content optimization, and the potential of AR/VR in education. Drawing from his experience at the University of Rochester, Brian shares perspectives on measuring content performance and preparing for future digital experiences in the metaverse.

 

 

What you will learn:

• Understanding the evolution and future of digital marketing and content strategy
• Insights into the application and impact of AI and the metaverse in various fields
• Strategies for optimizing content performance and user engagement
• The role of analytics in understanding and improving user journeys
• The potential of AR/VR in educational and professional settings.

Ep 31. Navigating the Digital Asset Management Landscape w/ Thomas Stilling

In this enlightening episode of the podcast, host Noz Urbina sits down with Thomas Stilling, a seasoned expert in Digital Asset Management (DAM) and digital strategy.

With his extensive background at Forrester Research and 20th Century Fox, Thomas delves into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences.

The discussion also touches on the differences between DAMs and Content Management Systems (CMS), the emerging role of AI in DAMs, and the importance of effective governance and change management in maximizing the potential of digital assets.

This episode offers valuable insights for professionals grappling with the complexities of digital asset storage, findability, and efficient use in a multi-faceted digital environment.

Ep. 30 – Unlocking the power of structured content in Life Sciences w/ Regina Lynn Preciado

In this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc.

They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information.

They discuss the unique content management challenges faced by life sciences companies, such as legacy content and the transition from traditional writing to component-based modular structures. Regina emphasizes the importance of content standardization across dimensions, from full deliverables to individual words, to create a unified and efficient content ecosystem.

The conversation also explores the benefits of content reuse, reducing redundancy, and achieving full traceability of changes. Regina and Noz shed light on how structured content enables personalized, channel-specific, and audience-specific communication, ultimately enhancing the user experience.

 

What you will learn:

• The significance of structured content in life sciences.
• The challenges faced by the industry in managing content.
• How structured content helps overcome these challenges.
• The journey from traditional content to modular, machine-friendly content.
• Real-life examples of structured content transformation.

Ep. 29 – Mapping content ecosystems w/ Scott Kubie

In this episode, Noz Urbina and Scott Kubie delve into the world of content ecosystem mapping. They discuss how this strategic approach can revolutionise content strategy by aligning digital strategy with business goals. Learn how to disambiguate and clarify your organisation's content reality, making it easier to see the forest for the trees. Scott discusses the blurring lines between designers and writers, emphasising the importance of integrating design and words to create holistic, strategy-driven content.

 

What you will learn:

• Uncover your content reality through ecosystem mapping, breaking free from page-centric thinking
• Explore crucial roles in the mapping process, including disambiguating roles for enhanced content operations
• Foster a stronger connection between design and content by encouraging designers to embrace fidelity with words and iterative text refinement
• Ensure consistency and scalability in an omnichannel world by embracing the editing function in content creation.

Ep. 28 – Content modelling beyond the tech: User needs first w/ Michel Andrews

In this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators' usability, and why not everything needs heavy modelling.

What you will learn:

• The common challenges faced in creating and implementing a content model
• How to strike a balance between technical requirements and content creator usability
• Real-world examples of what to model and what to reference externally
• The evolving nature of content models and their role in digital transformation.

Ep. 27 – Cracking the content management conundrum w/ Jeff Eaton

In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and problem-solving, and gain a deeper understanding of the complexities behind content management.

What you will learn:

• The varying needs of different content management systems and their overlapping domains
• The critical role of content migration and its challenges in transitioning to a headless CMS
• Why developing a shared organizational language and content structure is essential
• The distinction between AI designing content models and recognizing patterns within existing structures
• The power of AI as a creative tool to augment human creativity and generate novel ideas
• Realistic expectations for emerging technologies and their iterative development.

Ep. 26 – Content modelling in the age of headless CMS and AI w/ Larry Swanson

In this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs. Larry shares his journey from the early days of the internet to the current challenges of orchestrating decoupled, multi-channel content. Whether you're a seasoned content strategist or just starting out, this conversation offers invaluable insights into the ever-evolving content industry.

What you will learn:

• The history and evolution of content modelling and its relevance today
• The challenges and benefits of adopting a headless CMS
• The importance of understanding user needs and shifting from a publishing mindset to a user-centric approach
• The role of metadata strategy in organizing and making content navigable.

Ep. 25 – Strategic content design for people and machines w/ Are Halland

In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions.

What you will learn:

• The value and challenges of adopting AI for the pharmaceutical industry
• The concept and methodology of the core model for content design
• How to prioritize user needs and business objectives in content creation
• The impact of content design on user engagement and business outcomes
• Techniques for channel-agnostic content development and distribution

Ep. 24 – Actually bridging departmental silos: A cross-team case study at Autodesk w/ Alissa Briggs

In this episode, we hear from Alissa Briggs, Design Leader at Autodesk.

Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value.

What you will learn:

• Align marketing and product messaging for a seamless customer experience.
• Overcome organizational silos to scale your business through effective collaboration.
• Use design thinking for impactful product transformations.
• Harness customer-centricity to drive growth and expand business value.
• Gain insights into Autodesk's shift from point solutions to a holistic ecosystem.
• Master collaboration and governance for omnichannel customer experience excellence.